Interbike - The industry gives back
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A hall brimming with almost 20,000 people eager and optimistic about bikesis a rarified atmosphere for a bike enthusiast to hang out in. and allof those people buying bikes makes it possible for a number of bike-relatedphilanthropic organizations to thrive as well.Interbike began with a talk by six organizations doing work in third-worldcountries to make a difference with bikes. Left to right, F.K. Day of www.WorldBicycleRelief.org,Steve Madden of BikeTown from www.bicycling.com,Hans Rey of www.Wheels4Life.org,Bradley Schroeder of www.CaliforniaBike.org,Ben Capron of www.TrueOverdrive.com,and Tom Ritchey of www.ProjectRwanda.orgeach shared their visions of how they and their organizations can makea difference in the world through bicycles.Clif Bar’s 1959 GMC bus runs on biodiesel and features an interactive display inside designed to encourage bicycle use. Clif cites research demonstrating that 40 percent of all American urban trips are under 2 miles long, 90 percent of those being by car, and that 60 percent of the pollution created by cars occurs in the first few minutes of operation. The “Two-Mile Challenge” will be traveling to universities and farmers markets all up and down the West Coast this fall in an attempt to reach the next generation of would-be car-dependent commuters to convert them to cyclists who ride all of those 2-mile journeys on human power. Inside of the bus, you can locate your home on a computerized map, which then draws the 2-mile radius around your house and shows businesses within that radius.
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