THIS WEEK IN PRO CYCLING »

Get the VeloNews Email Newsletter FREE

  Learn More | Archive
Home » Top Stories » Press Releases »

PRESS RELEASE - SRAM to purchase Truvativ

By Press Release - SRAM
Published: Sep. 24, 2004

FOR IMMEDIATE RELEASE
 SRAM Corporation and Truvativ are pleased to announce that SRAM hassigned a Definitive Agreement to purchase Truvativ.  The transactionis expected to close by mid October.Stan Day, the President of SRAM said,  "Truvativ is a great companywith a remarkable track record of growth and innovation.  SRAM isexcited to bring the Truvativ Team and products into our organization. Cranksets and bottom brackets complete SRAM's drivetrain product line."Micki Kozuschek, the President of Truvativ said:  "Truvativ wasat a crossroads to either
make a complete drivetrain ourselves or team up with SRAM. I am excitedthat we now have a complete drivetrain and all the necessary human andfinancial resources to make it the best in the industry. Great productswill be coming your way."
 
Truvativ headquarters will remain in San Luis Obispo, California, asSRAM's product development arm for cranksets and bottom brackets. In the future it may take on additional development activities.  MickiKozuschek will lead the Truvativ organization as General Manager responsiblefor product development, sales and marketing.  Truvativ's factoryin Taichung will continue to be the manufacturing location for cranksets. It will continue to be led by Gary Peng. There will be no transaction relatedlayoffs.There will be no changes to Truvativ order processing or customer servicefor this model year.  We will be linking order processing and customerservice for SRAM and Truvativ for the 2006 model year.  The specificchanges will be will be announced at the Taipei show.The integration goals for the two companies include:SRAM to support Truvativ's MY06 product introductions and sales effortsas led by Micki.

Centralize customer service and order processing by June 1, 2005.

Focus on product line coordination for MY07.