With excitement building after the announcement of 6-day bike racing's return to the U.S., Emmy winner Kent Gordis will produce television and webcast segments for the Las Vegas-6 race in Mandalay Bay Events Center September 23 - 28, 2008.
Gordis, himself a lifetime cyclist, owns Kent Gordis Productions located in Manhattan just two
blocks from Madison Square Garden, the birthplace of six-day bike racing. He has produced TV for six Tours de France and eight Olympic Games.
"Bike racing has been a passion of mine since I was seven or eight," Gordis said. "Going into producing was sort of a natural segue. What I love about Las Vegas-6, especially when it's packaged with the right program, is that it's perfect to produce for TV."
"The beauty of this is that something happens every 90 seconds," Gordis said. "This event has the right mix. It's exciting because there's all that tradition but it's a modern product. It's fast paced and there's high entertainment value. All the things Americans like. I'm a big believer in live sports on TV. Americans would never consider watching the Super Bowl on tape. That's why we'll make this [Las Vegas-6] as live as possible. The format fits the American temperament perfectly. We have a short attention span; it's the way we watch TV
these days. This kind of event lends itself to quick, on-site production. We're developing international and domestic broadcast and webcast package options now: Eurosport, Versus, others."
In addition to highlight shows broadcast on television, Gordis stated the entire event will be webcast live on the World Championship Sports Network (WCSN) Web Site, www.wcsn.com. "WCSN is modeled after the Olympics, a model that's extremely successful," he said. "It focuses on three or four core sports, then switches out to more fringe sports of which cycling is one. But, the Olympics has an extremely loyal viewership. 15 to 25 million people tune in. That's a fan base for cycling."
Las vegas-6 organizer Jack Simes is enthused about the TV opportunities.
"I'm thrilled Kent is on board. The live in-arena scene of top riders flying around the 50 degree banking, 8000 cheering spectators, infield hospitality and lighting effects, music, Mandalay Bay. ... and a guy with seven Emmies to capture that for millions of households, well, that's a
whole new sports entertainment frontier," said Simes.