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PRESS RELEASE - Discovery premieres "The Science of Lance Armstrong"
Press Release: Discovery ChannelDiscovery Channel Celebrates Its Pro Cycling Team With 'Watch With TheWorld' Programming Event, THE SCIENCE OF LANCE ARMSTRONG
In-Depth Global Special Takes Viewers into the Power and Physiologyof Armstrong's Physique and Training; Premieres June 27 in 160 Countriesand 35 LanguagesSILVER SPRING, Md., June 1 -- Gearing up for the July 2start of the Tour de France and Lance Armstrong's historic final attemptto win a seventh title, Discovery Channel presents an exclusive hour-longspecial, THE SCIENCE OF LANCE ARMSTRONG, to premiere in primetime in 160countries and 35 languages on June 27, 2005 at 8PM ET. THE SCIENCE OF LANCEARMSTRONG, Discovery's fourth "Watch with the World" event, gives viewersunprecedented access to a cultural phenomenon and world-class athlete andthe teamwork behind his extraordinary success.
THE SCIENCE OF LANCE ARMSTRONG takes an in-depth look at the record-holding champion's superhuman physiology and training techniques. Did youknow that raising only his thumb while riding at full speed adds 20 gramsof drag, costing him precious time? Or that Lance's lungs have more thandouble the oxygen capacity of the average man and his heart is one-thirdlarger? He even saves a full minute and a half over a 200km stage of theTour de France due to the aerodynamics of his Trek Madone bicycle. Thespecial profiles Lance's personal and professional evolution, from cancersurvivor to six-time Tour de France winner, with a focus on his extraordinaryathleticism, dedication to perfection and passion for technology. Featuringinterviews with coaches, aerodynamicists, physiologists and Lance himself,as well as incorporating the latest computer-generated imagery, THE SCIENCEOF LANCE ARMSTRONG is an adrenaline-fueled look into his incredible success.In addition to THE SCIENCE OF LANCE ARMSTRONG, Discovery Channel, TLC,Travel Channel, FitTV, The Science Channel, Discovery Health Channel andDiscovery HD Theater will air a slate of special programming in the UnitedStates, with each network bringing a different point of view on the Tour-- the sport, the science of biking and Armstrong's amazing athleticism.Beginning on June 6, Discovery will unveil "Chasing # 7," a seven-weeklong campaign leading up to the Tour de France, which features a seriesof minute-long segments airing at 8PM and 11PM nightly across Discovery'sU.S. networks. Celebrities, renowned athletes and cycling enthusiasts,including Sheryl Crow, Dennis Haysbert, Rita Wilson, Sugar Ray Leonard,Amanda Beard, Gabrielle Reece, Laura Dern, Ben Harper and ESPN's ChrisFowler, host the segments, which feature insider views into the training,equipment and technology that will propel the Discovery Channel Pro CyclingTeam's assault on the Tour de France.Discovery.com will feature a Tour de France map, event history, rulesand dispatches, and will support an online sweepstakes offering a grandprize Trek Tour for two to the final days of the 2005 Tour de France. Inaddition, Discovery is expanding the fan website, http://www.teamdiscoverychannel.com,to provide fans with news, daily updates from the road, bios of the cyclists,photos and video clips.THE SCIENCE OF LANCE ARMSTRONG is the fourth program showcased as aDiscovery Channel "Watch with the World" special. Discovery's "Watch withthe World" initiatives began in 1999 as groundbreaking global documentaryprograms that air "same day, same primetime" format, with a host of complementarycontent available across Discovery's international media and business platforms.Discovery Channel's first "Watch with the World" program was CLEOPATRA'SPALACE: IN SEARCH OF A LEGEND, which was watched by approximately 30 millionviewers worldwide. From unveiling the ruins of an ancient queen's palace,Discovery's "Watch with the World" specials have taken viewers to the farreaches of Siberia to witness the RAISING OF THE MAMMOTH, to the other-worldly realm of space science with INSIDE THE SPACE STATION.
ABOUT Discovery Communications
Discovery Communications is the leading global real-worldmedia and entertainment company. Discovery has grown from its core property,the Discovery Channel, first launched in the United States in 1985, tocurrent global operations in more than 160 countries and territories with1.2 billion cumulative subscribers. DCI's over 90 networks of distinctiveprogramming represent 21 entertainment brands including TLC, Animal Planet,Travel Channel, Discovery Health Channel, Discovery Kids, Discovery TimesChannel, The Science Channel, Military Channel, Discovery Home Channel,Discovery en Español, Discovery HD Theater and FitTV. DCI's otherproperties consist of Discovery Education and Discovery Commerce, whichoperates 120 Discovery Channel retail stores. DCI also distributes BBCAmerica in the United States. DCI's ownership consists of four shareholders:Liberty Media Corporation (NYSE: L - News), Cox Communications, Inc., Advance/NewhouseCommunications and John S. Hendricks, the Company's Founder and Chairman.
