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PRESS RELEASE - Kelly forms U.S. squad for '06

Published: Jul. 25, 2005

KELLY BENEFIT STRATEGIES, CIRCUIT GLOBAL SPORTS MANAGEMENT ANNOUNCEMAJOR PARTNERSHIP AGREEMENTMinneapolis, July 18, 2005—Kelly Benefit Strategies, (www.kellybenefitstrategies.com),a group insurance broker and consultant specializing in healthcare anda division of Kelly & Associates Insurance Group, Inc. (KELLY), hassigned a multi-year partnership agreement with Circuit Global Sports Management(www.circuitsport.com) to bethe title sponsor of the KELLY Professional Cycling Team.
 This new U.S. professional cycling team will concentrate on gainingentry into such 2006 events as the inaugural Tour of California, the Tourde Georgia, the Wachovia Cycling Series, San Francisco Grand Prix, andother USA Cycling National Race Calendar (NRC) events. “As an avid cyclist, I know the power this sport offers the individual,the team, and the business leader seeking to connect with fitness-mindedconsumers and organizations,” said John Kelly, president of Kelly BenefitStrategies. “Our investment reflects our belief in the growing Americanenthusiasm for cycling and in the overall health and wellness promotedby such exercise, as well as the benefits of sport marketing. Each year,almost 37 million Americans participate in cycling activities, and 5.6million enthusiasts ride in excess of 110 days per year,” Kelly said. The agreement affords KELLY the opportunity to generate company-to-companypartnerships and brand awareness, to achieve exposure within a key demographic,and to promote its innovative products and services such as Kelly TotalBenefits Solution technology (www.KTBSOnline.com)to audiences through major marketing initiatives executed by CGSM. In addition,KELLY will work closely with other team sponsors to highlight the excitementof cycling as a means to promote physical activity and healthful lifestylechoices.  “We are proud to assist KELLY in reaching out to the fast-growingcommunity of cycling enthusiasts,” said Charles Aaron, CGSM founder. “BothKELLY’s and cycling enthusiasts’ commitment to fitness as a lifestyle choicefuel CGSM’s passion.”


Circuit Global Sports Management, (www.circuitsport.com),founded by Charles Aaron, facilitates strategic alliances between corporatepartners and professional lifestyle sport teams and athletes, such as InternationalMountain and road bike racers, snowboarders, triathletes, BMX performers,inline skaters, and motorsport participants. Previous high-profile clientsinclude Cadillac, Red Bull, Panasonic, DKNY, Dollar Rent a Car, Jeep, Timberland,and the State of Minnesota.Kelly Benefit Strategies,(www.kellybenefitstrategies.com),is a group insurance broker and consultant specializing in healthcare anda division of Kelly & Associates Insurance Group, Inc. (KELLY). KELLY is the largest group-insurance administrator in Maryland and is oneof the fastest-growing healthcare administrators, brokers, and consultantsin America, with more than $1 billion in annualized premium under management. KELLY, headquartered in Hunt Valley, MD, serves thousands of employersranging from small businesses to Fortune 500 companies. KELLY is committedto bringing its customers affordable group benefits through innovativebenefit design, management, and administration.