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Exclusive video interview: Lance Armstrong on cycling's PR challenges

Published: Jul. 2, 2009

Despite reaping the benefits of worldwide fame and spectacular fortune, even Lance Armstrong admits his chosen career is not 100 percent healthy. Doping scandals, contentious leadership battles, and an oftentimes tepid sponsorship climate have all conspired against cycling.

But even in the face of such scrutiny, the seven-time Tour de France winner is certain of one thing — bike racing is here to stay.

“Every day you hear people say cycling is going to die,” says Armstrong. “Well that’s a bunch of bullshit. Cycling is not dieing. Guys have been cutting corners for a long time and we’re still here.”

However, Armstrong does have some suggestion moving forward. In the lead up to the Tour de France, VeloCenter host Jason Sumner sat down with the Astana rider at his U.S. training base in Aspen, Colorado to find out why he wants a stronger rider’s union, and why he’d shorten all three grand tours by a week. Click on the links below to hear his reasoning.

Also listen in as Levi Leipheimer explains the difference between the Giro d’Italia and the Tour de France, and why the Tour is better suited for “diesels” like himself.

Check back to VeloNews.com and VeloNews.tv on Thursday to hear Armstrong discuss Taylor Phinney’s potential and why all roads point to Leadville. And remember that starting July 3, VeloCenter will be airing daily on VeloNews.tv, bringing you more exclusive interviews from the Tour de France, full stage highlights, and expert analysis direct from France.


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